Compare Sellier & Bellot products

Sellier & Bellot is a Czech ammunition maker founded in 1825, which makes it one of the oldest continuously operating cartridge companies anywhere in the world. For American shooters, the name is shorthand for dependable factory ammo at a price that consistently undercuts most domestic and Western European brands. From bulk 9mm range loads to .223/5.56, .308 Win, .45 ACP and a deep bench of rifle and shotgun calibers, "S&B" shows up on range shelves and in ammo cans across the country as a value brand that punches above its price.

The company is headquartered in Vlašim, Czech Republic, and is part of the Colt CZ Group. Its US arm operates as Sellier & Bellot USA, and product is widely stocked through the major American online retailers and big-box outlets.

History & background

The firm traces back to 1825, when Louis Sellier began producing percussion caps in Prague; the Sellier & Bellot name followed a few years later. Nearly two centuries of continuous manufacturing is the backbone of the brand's pitch: this isn't a startup or a rebadged importer, but a factory that has been refining cartridge production across generations.

Today the company manufactures the full spectrum of handgun, rifle and shotgun ammunition, plus components and primers. Production is concentrated in the Czech Republic, and S&B is a notable supplier of both civilian loads and military-pattern ammunition. Since 2009 it has been tied to CBC (Companhia Brasileira de Cartuchos), the same Brazilian-based group behind Magtech and Germany's MEN — a corporate backing that gives it the scale, raw-material access and supply stability that smaller niche makers often lack.

What they're known for

S&B's reputation in the US rests on high-volume, brass-cased FMJ ammunition that runs clean and feeds reliably. The 9mm Luger lineup — particularly the 115-grain and 124-grain full metal jacket loads — is a staple range and training round, and the brand carries the same value reputation into .45 ACP, .40 S&W, .380 Auto, .38 Special and .357 Magnum on the handgun side.

In rifle, S&B covers the workhorse American calibers: .223 Remington and 5.56, .308 Winchester, .30-06 Springfield, 6.5 Creedmoor, .300 Win Mag and a long list of others, in both FMJ training loads and soft-point hunting loads. The company also offers loads built around premium projectiles — soft points for hunting and its own copper monolithic designs — alongside specialty and surplus-pattern calibers that keep older and imported rifles fed.

On the shotgun side, S&B produces a broad range of 12- and 20-gauge shells, and it remains a familiar name to shooters who reload, since its brass cases and components have a solid following. A practical detail US buyers notice: the brand packs ammunition in a range of box and bulk sizes, so it scales from a single box to case quantities for high-round-count training.

Buying guide — which Sellier & Bellot is right for you

Match the load to the job rather than the price tag, and S&B's lineup is easy to navigate.

Range and training (handgun): The S&B 9mm 115gr or 124gr FMJ is the natural pick — affordable, brass-cased, and reliable in nearly any 9mm pistol or PCC. The same logic applies to .45 ACP 230gr FMJ and .38 Special for revolver practice. Buy in bulk to drop the per-round cost for high-volume sessions.

Range and training (rifle): S&B .223/5.56 FMJ and .308 Win 147gr/150gr FMJ are the go-to options for plinking, load development and zeroing. They are built for the range, not for game.

Hunting: For deer and similar game, look to the soft-point (SP/SPCE) loads in calibers like .308 Win, .30-06, 6.5 Creedmoor and 6.5×55 — designed to expand on impact. Shooters in lead-restricted areas can step up to S&B's copper monolithic hunting loads, which the factory tunes as a complete cartridge so you skip handloading.

Reloaders and rare calibers: S&B brass is well regarded, and the brand's catalog of surplus and uncommon chamberings makes it a reliable source for keeping older or imported rifles running.

A common mistake worth avoiding: don't take FMJ training ammo into the field. Full metal jacket loads don't expand and aren't appropriate for hunting — keep a separate soft-point or expanding load for game and sight it in before the season.

Reputation & reviews

In the US, S&B is generally regarded as one of the better value-for-money factory brands — affordable enough for serious training budgets but consistent enough that shooters trust it for defensive practice and hunting. Reviews from US ammunition retailers and reviewers routinely call out its reliable ignition, clean-burning powder and good lot-to-lot consistency for the price. Reloaders tend to speak well of the brass. It is not marketed as a match-grade precision brand, but for the role it fills — dependable, economical, widely available ammunition — its reception is solidly positive.

Sellier & Bellot on US-GUNDEALS

Sellier & Bellot sits in the value tier on US-GUNDEALS, and it is one of the most cross-listed ammunition brands across our shops. Because pricing on staples like 9mm FMJ, .223/5.56 and .308 Win moves with availability and bulk quantity, it pays to compare. The price comparison lays out current offers from across the shops side by side, so you can see at a glance where a given S&B load — whether a single box or a case for training — is in stock and at the best price.

Sources: https://www.sellierbellot.us/ · https://www.midwayusa.com/sellier-and-bellot/b?bid=1777 · https://www.targetsportsusa.com/sellier-bellot-ammo-m-74.aspx · https://ammo.com/ammo-review/sellier-bellot-ammo-review